Besides the huge growth potential, the company feels there are fewer players in health insurance as compared to life insurance.

Mumbai: Aimed at cashing in on the vast, untapped market, ICICI Prudential Life Insurance has chalked out an ambitious plan to go big on health insurance.

“Lots of people have life insurance but only 4% have health cover. Health insurance has an immense potential and we plan to focus strongly on this segment,” ICICI Prudential Life Insurance’s Managing Director, Shikha Sharma, told PTI here. Continue Reading